Stop Oversharing: The Marketing Data No One Cares About

Here’s a hard truth for every marketing team: most of the data you’re sharing is boring.

Feb 173 min read

Is Recruitment Harming Your Brand?

What is your recruitment team telling the market about your brand?

Feb 55 min read

The Octopus CMO

After T-shaped and Pi-shaped CMOs, do we need an Octopus CMO to cover all areas of marketing?

Jan 1911 min read

5 Apocryphal Predictions for Marketing

I offer you my 5 apocryphal predictions for marketing in 2025

Jan 15 min read

9 Golden Ratios of Marketing

Find the right balance. Because a single metric tells you nothing. Today's modern marketers have access to many individual pieces of...

Feb 29, 20247 min read

Building a better growth plan

‘Insanity is doing the same thing over and over again and expecting different results.’ - not actually Albert Einstein If the business...

Feb 14, 20247 min read

11 Gen AI Do’s and Don’ts for marketers

I’ve read so many articles and attended so many seminars about Generative AI over the last year, since Dall-e and ChatGPT first appeared....

Jan 24, 202410 min read

But is it ABM?

"I'm doing ABM." "Great. To how many accounts?" "20,000!" "How is that ABM?" "Well, you see, I'm MARKETING to ACCOUNTS…" That's an actual...

Jan 8, 20243 min read

Charity Trustee Year 1 - What I've Learned

12 months ago I had the opportunity to join Education Support as a trustee. Education Support are a national charity who provide mental...

Dec 13, 20235 min read

5 Steps to a Market Oriented Business

Success comes from increasing market share by growing market penetration, not just selling to existing customers.

Jul 19, 20215 min read

Building a Market Oriented Marketing Org

How would we structure marketing to be market oriented, rather than sales oriented or product oriented?

Jul 18, 20214 min read

An Open Letter to CEOs

Dear CEO, The mission of any business is to serve customers. We write to ask you to orientate your business to the market to drive growth.

Jul 17, 20214 min read

Planning our Year Around the Customer

The annual planning process is usually product oriented or sales oriented, rarely market oriented. Is there a better way?

Jul 16, 20217 min read

Data Strategy in a Market Oriented Business

We have memories of countless meetings where opinions and anecdotes have been asserted as facts. How can a proper data strategy help?

Jul 15, 20216 min read

The 6 Key Metrics of a Market Oriented Business

Why does measurement in B2B organisations focus on the internal workings of the company? It's tribal and that isn’t customer centric.

Jul 14, 20214 min read

Back to Live: A Customer's Perspective

Over the last few months I’ve spent a lot of time discussing what it would take to get back to live events with colleagues from work and...

Oct 12, 20204 min read

9 Ways to Win with Virtual Events

It's clear that digital events are here to stay. Integrate into a broader engagement to build reputation and accelerate deals.

Jun 3, 20207 min read

The Rush to Virtual Events

Mar 30, 20203 min read

CONTACT

Thanks for taking time to visit Market Impact. I'm always on the look for new ideas and concepts to improve efficiency, innovation, and best practice in marketing and sales. I'd love to hear your views on these or other topics.
Thanks, Mark