Feb 29
7 min

9 Golden Ratios of Marketing

Find the right balance. Because a single metric tells you nothing. Today's modern marketers have access to many individual pieces of...

Feb 14
7 min

Building a better growth plan

‘Insanity is doing the same thing over and over again and expecting different results.’ - not actually Albert Einstein If the business...

Jan 24
10 min

11 Gen AI Do’s and Don’ts for marketers

I’ve read so many articles and attended so many seminars about Generative AI over the last year, since Dall-e and ChatGPT first appeared....

Jan 8
3 min

But is it ABM?

"I'm doing ABM." "Great. To how many accounts?" "20,000!" "How is that ABM?" "Well, you see, I'm MARKETING to ACCOUNTS…" That's an actual...

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Thanks for taking time to visit Market Impact. I'm always on the look for new ideas and concepts to improve efficiency, innovation, and best practice in marketing and sales. I'd love to hear your views on these or other topics.
Thanks, Mark

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