5 Steps to a Market Oriented Business

Success comes from increasing market share by growing market penetration, not just selling to existing customers.

Jul 19, 20215 min read

Building a Market Oriented Marketing Org

How would we structure marketing to be market oriented, rather than sales oriented or product oriented?

Jul 18, 20214 min read

An Open Letter to CEOs

Dear CEO, The mission of any business is to serve customers. We write to ask you to orientate your business to the market to drive growth.

Jul 17, 20214 min read

Planning our Year Around the Customer

The annual planning process is usually product oriented or sales oriented, rarely market oriented. Is there a better way?

Jul 16, 20217 min read

Data Strategy in a Market Oriented Business

We have memories of countless meetings where opinions and anecdotes have been asserted as facts. How can a proper data strategy help?

Jul 15, 20216 min read

The 6 Key Metrics of a Market Oriented Business

Why does measurement in B2B organisations focus on the internal workings of the company? It's tribal and that isn’t customer centric.

Jul 14, 20214 min read

CONTACT

Thanks for taking time to visit Market Impact. I'm always on the look for new ideas and concepts to improve efficiency, innovation, and best practice in marketing and sales. I'd love to hear your views on these or other topics.
Thanks, Mark